People argue: ads don't matter anyway, because you can use browser add-ons and never have to see them. However, LJ feels to me like across between my online home and a projection of my personality, and I do not want to appear to the world at large as a shill for stupid diet products and other quack medicine, dodgy browser games and download sites, or empty promises of sex. I have no problem with the ads that Google serves me to make it possible to provide me with a really excellent free webmail service. When people host their own blogs, it's totally cool to include ads to pay for server costs. The advertisements issue I'm not in principle against paying for internet services using ads. So far, the evidence suggests it's going to be quite a bit better, but I wouldn't move for a handful of shiny features if I weren't also feeling increasingly uncomfortable on LJ. And Dreamwidth is the first thing that's come along that looks like it could be a workable alternative. But the truth is that I've been hoping for an LJ alternative since they introduced ads here in 2006, and really desperately looking for an LJ alternative since the ad-free options were removed a year ago. Let me make this absolutely clear: it's my friends who are important, not the particular flavour of social networking software we're using to keep in touch!Äreamwidth's official policy is that we should promote what's great about DW, and not just be negative about LJ. In short, I'm excited enough about it that I'm ready to ditch the place that has been my internet home for 6 years, and overcome the inertia of moving and the hassle of keeping up with my friends in two places. And although nothing is certain in the internet world, I think it has a very good chance of being viable and sustainable at least on a scale of years. It's a fork of LiveJournal, which in my opinion has most of the advantages without most of the disadvantages.
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